Communication, empathy, responsiveness, patience, detailed SOPs, structured work formats all combine to form the backbone of every successful organization. That being said, the major make or break is based on the understanding and effective implementation of these factors in handling clients. An open and healthy relationship can turn even the most sceptical client into a happy one! 

36% of millennials, ages 18 to 34 prefer gifs and emoji to better communicate their thoughts and feelings compared to words. In the past couple of years, multiple social media agencies, influencers, and brands realized that emoticons were an excellent way to build brand trust & warm-up new audiences more effectively. Today, we see more and more brands incorporating and even creating new emojis to match their communication needs. As technology continues pushing boundaries, the world wide web is being emojified too! For any brand to include emoji in their brand strategy, first and foremost...